How to build a successful leads generation campaign on different social media channels?

What is a Lead Generation Campaign?

How to get powerful leads? A lead generation campaign is, of course, a campaign that generates leads, that means to convince someone for your product and services by giving them detailed information through valuable content, data, research or a free trial on different digital marketing platforms.

 

What is Social Media leads generation?

A lead is an information shared by the users that you use to follow up with them for business purposes. That includes names, email addresses, occupations, employers, or any other information that a social media user shares with you.

 

The best social media platform for Leads Generation?

The best platform for generating leads is the platform where the audience is mostly available. That said, most agree that Facebook is the best place for social media leads generation.

Research shows that more than 2.45 billion people use Facebook every month. Facebook offers some of the sharpest tools to collect leads for the starters.

 

But it doesn’t mean to feel compelled to use Facebook only. The current data shows that 89% of B2B marketers turn to LinkedIn for leads generation as they say LinkedIn generates more than two times leads than other social channels.

 

Moreover, before starting a lead campaign on social media make sure that you are familiar with the demographics of the different social media channels.

 

  1. Optimize your profile:

Before planning your social media leads generation campaign, make sure everything is in place for you to collect leads organically. Your profile should provide the reason to the users to contact you.

 

Provide contact information:

For this purpose, your contact details should be voluntarily available on your profile. And before adding them make sure that you’re able to answer the inquiries—whether by phone, email, Messenger, or any other means.

 

Create call-to-action buttons:

To get the attention of the audience some platforms want to bring ease to the client’s lives with unique profile features. For example, if you’re looking for an appointment, restaurant or other bookings, add Book, Reserve, or Get Tickets action buttons to your profiles. It can be very successful in leads generation process.

Add a link to your bio:

Adding a link to your profile can also be helpful and preferable for the users. If you can, add a call-to-action so that people know why they click, and what they will find.

 

  1. Create clickable content:

Without compelling content, you won’t be able to get leads. It’s simple.

 

Keep in mind that everyone on social media is competing for attention. Images need to be sharp, and content needs to be sharper. If your goal is leads generation, make sure that you have put enough

Creativity at your work.

Click-worthy content makes sure that people have a place to click. For this purpose, make sure each post has a clear link and tempting call-to-action.

  1. Design user-friendly landing pages:

 

If you succeed in convincing someone to click on your link, don’t disappoint them with a sloppy landing page.

The landing page must be relevant for the starters. For example, if someone is expecting to find a certain product or information, he must be getting the relevant data.

 

A good landing page will easily scannable and will provide users with a clear path in leads generation procedure.

 

Moreover, if your landing page involves a form, keep it simple and easily understandable for the users.

 

As well as If possible, try to pre-fill as much information you have. It will enhance the chances of completing forms by the users.

 

  1. Use social lead ads:

When you’ve exhausted by the organic leads generation measures or want to boost leads generating efforts, you have the following social lead ads options.

 

Facebook leads generation ads:

Facebook offers a specific lead ad format to boost your leads. Lead ads on Facebook are in promoted forms. Moreover, the Leads collected by these ads can be synced directly to your customer or to your sales team. Facebook’s retargeting tools are especially convenient when it comes to lead nurturing.

 

Furthermore, make sure you install Facebook Pixel on your website. It makes it easier to track leads generation and measure how much they cost.

 

Instagram lead ads:

Much like Facebook, Instagram also offers leads generation ads to help marketers in getting leads. Like Facebook, Instagram offers partially pre-fill forms. Like, Email address, full name, phone number, and gender sections can be pre-filled in these ads.

 

LinkedIn leads generation Forms:

LinkedIn also offers an ad format for leads generation called Lead Gen Forms. That are now available as Message Ads and Sponsored InMail. Like Facebook and Instagram, it also uses profile information to pre-fill sections.

 

YouTube TrueView for Action ads:

On YouTube this format is designed to help advertisers drive a specific action—as well as generating leads. Having prominent call-to-action buttons to link a site of your choice. simply select the “Leads” option for leads generation.

Sites like Twitter and Pinterest don’t offer specific formats for lead ads. However, these platforms offer ad options to boost social media leads generation.

 

  1. Offer the right incentive:

Give people a reason to share information with you, depending on different incentives you can offer to sweeten the deal.

 

Contests or draws:

To collect leads, holding a social media contest is a great way. For entry, ask participants to share whatever information you’d like to have. A contest that requires participants to submit a form to get entry.

 

Discount code:

Many brands offer a discount code in exchange for a news sheet sign-up. Discount codes encourage customers to make a return visit to your site. In addition, It is not only a great plan to get leads but also a strategy to nurturing and converting them.

 

Gated content:

Gated content also helps in getting leads for example, to ask for an email address to deliver a whitepaper. Likewise, you can ask for job titles, or other details to inform your marketing and business efforts. Also, you can offer customers the chance to opt-in to receiving more news from your company.

  1. Personalize your offer for leads generation:

Targeting is a good place to start getting leads generation. Take advantage of the targeting to reach the right audience. Run separate campaigns for different audiences to convey your message accordingly. Splitting campaigns by gender, occupation, or age level can be more beneficial in getting pure leads.

 

  1. Measure and refine with analytics:

You need to be collecting analytics insights too if you’re collecting social media leads,

 

As well as setting up goals in Google Analytics help you in tracking leads on your website. it allows you to inspect which social media platform is the best source for your business. for example, if you notice that LinkedIn beats Facebook, it may be worth intensifying efforts on that channel.

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