In the previous blog we had discussed the types of Facebook ads, however here we are going to give you a complete guide to make Facebook advertisements. Facebook plays a vital role in the expansion of your business in this competitive world.
If you already have a Facebook page then you can go directly to the Ad manager for ad postings. If you don’t have any business page on Facebook then you will have to create a page first. For effective Facebook advertisements, you have to follow the following steps.
log into the Facebook ad manager, choose the Objectives tab and click the Campaign to get started with the Facebook ad Manager,
Facebook offers 11 marketing objectives based on what you want to accomplish your ads.
Brand Awareness: introduce your business to the audience.
Reach: How much you want to increase your audience reach.
Traffic: Drive traffic to your specific web, App or messenger.
Engagement: reach the page likes, increase attendance at your event, or encourage people to claim a special offer.
App installs: pursue the audience to install your app.
Video Views: reach people to watch your videos.
Leads Generation: Get new prospects to your sales funnel.
Messages: encourage people to contact your business using Facebook messengers
Conversions: reach the audience to take a specific action on your app, or in Facebook Messenger.
Catalog sale: connect your Facebook ads to your product catalog to show people the range of your products.
Store Traffic: Drive nearby customers.
Choose your Facebook advertising campaign objectives according to your goals. Keep in mind that for conversion-oriented objectives (like sales) you can pay per action, but for exposure objectives like traffic or views, you will pay for impressions.
Step 2. Name your advertisements campaign:To make an ad the second step is to choose the name of your campaigns, ad set or ad, you need to first create the template in your ad account settings. The template is built of different components that will fill in information about the ad set or ad. You can turn on your budget optimization, it is useful in case of multiple as sets.
For engagement purposes, you’ll also choose whether to focus on post engagement, page likes, or event responses.
After choosing the name of your advertisements campaign, in the 3rd step you will set up your advertising account. If you’ve already set up an account, you’ll see a button, click that to move on to the next step.
But if you’re new to Facebook advertising, you’ll see a set up ad account option. Click that and you’ll be impelled to enter some key details for creating your account. Where you will enter your country, preferred currency, and time zone.
Choose this all wisely, because you’ll have to create a separate ad account if you want to change these options later.
To focus on the targeted audience, start selecting your target location, age, as well as gender, and language. While selecting your audience, keep an eye on the audience size indicator on the right of the screen, to see your potential ad reach.
You’ll also see an estimated number of page likes. These estimates will be more exact if you already made and conducted advertisement campaigns before, but keep in mind that these are just estimates, not guarantees.
Now it’s time for the detailed targeting, Effective targeting is the key to maximizing ROI—here there are two fields to make your audience as specific as you choose:
For advertisements, this field specifically includes or excludes people based on demographics, interests, and behaviors. For instance, you could choose to target people who are interested in both houses and plots, but exclude people who are interested in dealing outside the country or interested to buy other things.
In this you can target or exclude people having existing connections to your Facebook Page, your app or event. For example, to reach a new audience, select “Exclude people who like your Page.” to promote an offer to existing fans, select “People who like your Page” and to reach people who already know your brand. Choose to target friends of people.
After targeting the audience scroll down to choose placement for your ad. If you’re new to Facebook advertisements, use Automatic Placements. With this, Facebook will automatically place your ads across Facebook, Instagram, Messenger, and the Audience Network when they are likely to get the best results. On the other hand, if you have more experience, you may wish to place your Facebook ads on specific locations like:
1- Device type: Mobile, desktop, or both.
2- Platform: Facebook, Instagram, Audience Network, or Messenger
3- Placements: Feeds, Stories, in-stream (for videos), messages, in-article, apps and sites (external to Facebook).
4- Specific mobile devices: iOS, Android, feature phones, or all devices.
Next, decide how much money you want to spend on your Facebook advertising campaign. In this, you can choose a daily or lifetime budget. Then set the start and end dates if you want to schedule your ads.
You can also add in an optional cost and bid controls, that will cap the charges per action rather than for your overall campaign.
Moreover, you can get into detail about how you want to spend your money using the advanced budget options.
Keep in mind that running your Facebook paid advertising on a schedule could be the most efficient way to spend your budget, meanwhile you can serve your ad when your target audience is on Facebook.
When you’ve made your selections, click Continue.
First choose an ad format, then enter the text and media components.
Use the preview tool at the bottom of the page to make sure your ad looks good for all potential placements like mobile, desktop news feed, right column, and so on. When you’re happy with your advertisements choices, click the green Confirm button to submit your order, then wait to get an email from Facebook notifying you that your ad has been approved.
After the types of Facebook ads, we have covered a complete guide regarding how to make advertisements. And next we will have a deep discussion about Facebook advertising specs.